By Jason Samuel
How I Think About Risk
4 min read

Risk Isn't What Most People Think It Is
When people say "that's risky," they usually mean "that's unfamiliar." Those are not the same thing.
Staying in a job you hate for 20 years because it feels safe? That's a risk. Starting a side project while you have a stable income? That's calculated.
I've spent 27 years in tech and a lot of that time evaluating risk, both professionally and personally. Here's how I actually think about it.
The Two Types of Risk Most People Confuse
Visible risk is the stuff that feels scary. Quitting a job, investing money, launching a product, having a hard conversation. These feel dangerous because you can see the downside clearly.
Invisible risk is the stuff that kills you slowly. Not investing in your health. Staying in a career that's plateauing. Avoiding hard conversations until they become crises. Not building skills because your current role doesn't demand them.
Most people spend their energy avoiding visible risk while invisible risk quietly compounds. By the time they notice, they've lost years.
My Framework for Evaluating Risk
I ask myself four questions before any significant decision.
What's the actual worst case?
Not the catastrophized version. The real one. If I invest $10,000 in a project and it fails, I lose $10,000. That's painful but survivable. If I quit my job to start a company, the worst case is I go get another job. The world doesn't end.
Most worst-case scenarios are recoverable. We just don't think about them clearly because fear distorts the picture.
What's the cost of inaction?
This is the question people skip. If I don't take this risk, what happens? Usually the answer is: nothing changes. And "nothing changes" over five or ten years can be devastating.
I've watched colleagues stay in comfortable roles for a decade, then get laid off with outdated skills and no network outside their company. The "safe" choice wasn't safe at all.
Is this reversible?
Reversible decisions deserve fast action. If I try a new workout protocol and it doesn't work, I go back to the old one. If I test a new business idea for 90 days and it flops, I've lost 90 days and some money.
Irreversible decisions deserve more thought. But honestly, very few decisions are truly irreversible.
Am I the right person for this risk?
This is about self-awareness. I'm comfortable with career risk because I have deep skills and a strong network. I'm comfortable with health experiments because I have good baseline data and medical oversight.
I'm not comfortable with risks where I have no edge and no information. I don't gamble. I don't invest in things I don't understand. That's not being risk-averse. That's being honest about my competence boundary.
Where Most People Get It Wrong
Too cautious with career moves
People stay in bad situations because the alternative is uncertain. But uncertainty isn't risk. Uncertainty with preparation is just a new chapter. I've changed roles, industries, and work arrangements multiple times. Every transition felt scary. Every one paid off because I prepared before I leaped.
Too reckless with health
The same person who agonizes over a $500 investment decision will eat garbage food, skip sleep, and avoid the doctor for years. Your body is the one asset you can't replace. Treat it like it matters.
Too focused on downside, not enough on regret
When I'm 80, I'm not going to regret the investments that didn't work out. I'm going to regret the things I never tried because I was scared.
Regret is the real risk. Everything else is just math.
Practical Application
Here's what this looks like in practice. When I'm evaluating any significant decision, I write down three things.
- The worst realistic outcome if I take the risk.
- The outcome if I do nothing for the next two years.
- Whether the risk is reversible.
If the worst case is survivable, the cost of inaction is high, and the decision is reversible, I move fast. If the worst case threatens my family's financial security or health, I slow down and think harder.
The Bottom Line
Risk tolerance isn't about being brave or reckless. It's about seeing clearly.
Most of the best decisions I've made felt risky at the time. Most of the worst decisions I've made felt safe. That pattern has repeated enough times that I've learned to be suspicious of comfort.
If a decision feels completely safe, I ask what I'm not seeing. Usually, the answer is the invisible risk I'm ignoring.



